Business & Finance: Comedian Guide & Workbook

Welcome to the Business & Finance: Comedian Guide & Workbook—your essential resource for mastering the behind-the-scenes side of stand-up. Comedy may start with a punchline, but building a lasting career requires a solid foundation in business strategy, financial literacy, and smart decision-making. This guide was built to help you think beyond the stage and take charge of your growth as a working artist.

Inside, you’ll find actionable advice, worksheets, and real-world tips covering:

• What it means to invest in your career (and where to start)

• Why forming an LLC can help protect and grow your business

• How to choose and sell merch that aligns with your brand

• What makes you easy (or hard) to book

• Tips for life on the road, from travel costs to logistics

• Understanding your paid gig potential

• How to negotiate smarter, with confidence and clarity

Whether you're brand new to comedy or leveling up your business acumen, this workbook will guide you through the tools, habits, and strategies that successful comics use every day. Learn how to advocate for yourself, own your brand, and increase your income—without losing sight of the craft that brought you here in the first place.

Explore the Business & Finance Guide and start building a comedy career that’s not just funny—but financially sustainable and professionally sound.

📥 After purchasing, you’ll receive an email from our Comedian Education team with a link to download the challenge materials. If you have any trouble accessing your file, please contact Camille@MicDropComedy.com and we’ll be happy to assist.

Get ready to unlock your potential, build real momentum, and laugh your way to the top—one day at a time. The 20-Day Comedian’s Business Challenge starts the moment you say yes.